Experiential Marketing and E-Wom Create Brand Loyalty Through Brand Trust

This study examines and explains the relationship of variables that become income factors from application marketing concepts, namely experiential marketing, E-WOM, Brand Trus, which then form brand loyalty. The object this research is a hotel in Malang. data was obtained by distributing online questionnaires to 160 people. Furthermore, were analyzed using Partial Leasr Square (PLS) analysis tool with SmartPLS software. results indicate that; first, has significant positive effect on trust, second third loyalty, fourth E-WOM loyalty fifth, trust